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PROJECT SUMMARY
Texology
Texology's mission is to provide customers with innovative, high-quality products that enhance their lifestyles. Their signature technique, which applies nanotechnology to fabric, enables individuals to wear wrinkle-free and sweat-resistant shirts without compromising style and comfort. Their vision is to grow as a lifestyle brand, Texology Style.
YEAR
2023
INDUSTRY
Apparel
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The primary challenge for Texology was to position itself as a lifestyle brand with a fashion bent. However, their previous branding gave them little leeway in other verticals. Their name is derived from the terms "textile" and "technology" to reflect the company's core product. It was difficult to convey this message in a way that was contemporary and straightforward.
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It was necessary to design the company's logo in such a way that it reflects the meeting of both industries: the textile industry with two strands of cloth and the technological industry with a solid cross at the top of the emblem. It was clear from a glance that this T represented Texology, textiles, and technology. Thereafter, the brand's colours were redefined and extended to fit any context.
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As a result, Texology was able to successfully scale their product across multiple verticals while also gaining the recognition they needed from those who engaged with their brand.
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DELIVERY TIME
2.5 Weeks
Hummbud developed our brand identity along with our website. They diligently developed a promotional video to introduce consumers to our cutting-edge products that went beyond expectations. The team was quick to find answers and painstakingly execute them for our new website. As a startup, we appreciate Hummbud's follow-ups. They have enthusiastically supported our brand and helped us grow.
