Ikoho faced the challenge of establishing itself as a prominent player in the competitive fashion industry, particularly in the realm of premium shoes, for both men and women. Building brand recognition, competing with established players, and attracting a loyal customer base were key challenges, exacerbated by the need to cater to both male and female demographics.

Ikoho revamped its marketing strategy by enhancing its digital presence through a user-friendly website and engaging blog content. Leveraging social media platforms like Instagram, Ikoho showcased its diverse product range and interacted with customers.

The website became a central platform for showcasing Ikoho's exclusive line of premium shoes for both men and women. The engaging blog content highlighted the brand's ethos and latest collections, aiding in increasing brand visibility, attracting new customers, and establishing a loyal following in the competitive fashion market, catering to both genders.