Crazy Crowd faced a major challenge with their brand identity as it lacked cohesion across platforms, diluting their message and impact, and upon research, it was found that the previous design team had simply copied another entity's logo with tweaks, falsely presenting it as Crazy Crowd's own, compromising the integrity, authenticity, and credibility of their brand.

Crazy Crowd recognized the importance of a fresh rebranding to better engage its target audience. This imperative stemmed from the desire to align more closely with the evolving preferences and expectations of its customers, while also ensuring that its experiences reflect an arcade-style look to remain engaging.

We undertook a thorough rebranding effort for Crazy Crowd, infusing its brand essence with vitality, ensuring consistent branding across all platforms, and expanding its audience reach by connecting with new demographic segments. Our goal was to position Crazy Crowd as a premier hub of gaming entertainment and excitement. The new logo has a retro aesthetic, reminiscent of an arcade ambiance, while the letter "O" symbolises analogue elements similar to a console controller. Moreover, it signifies connectivity and features a segment resembling a crosshair from a shooting game, reflecting the prevalence of VR first-person shooter games in the arena.