Anant Kripa lacked a firm brand identity, which prevented them from delivering a clear brand promise. As a result, their customers were unable to connect with their ideals and their moral obligation to the welfare of others.

Create a powerful brand presence that evokes their faith and concern for the charitable trust's supporters.

Anant Kripa was able to realise its vision of being a trust devoted to social welfare with the assistance of a strategic rebranding that resonated with consumers.