Golden Yield required assistance in creating a brand identity and industry influence. They required a product that mirrored their basic values, which include being ecologically sensitive and caring for farmers by supporting them in maximising their yield. They also wanted to have a global influence.

Assist GY in developing a logo and brand identity that does not restrict them in any of their targeted verticals.

The GY logo features a tangled leaf, which stands for both the Suryashakti technology upon which their product is built and the yield. Their goal of having a global influence is reflected in the design's use of rounded forms and a powerful font. Their primary brand colours, dark green with a gold accent, are meant to evoke the sentiment behind their name and their commitment to ecological sustainability.